Top Facebook Ads Services for Solar, Real Estate & Roofing Companies in the USA (2025 Guide)
In today’s digital age, paid advertising is no longer optional—it’s essential. For solar companies, real estate professionals, and roofing contractors, Facebook Ads remain one of the most powerful tools to generate leads and scale growth. As we head into 2025, the game is evolving fast, with more advanced AI targeting, lead form automations, and tighter ad regulations.
So how do you choose the best Facebook Ads service for your business in this new landscape?
This article breaks down the top Facebook Ads agencies that specialize in helping solar, real estate, and roofing businesses across the USA. Whether you’re struggling to find qualified leads or looking to scale your marketing, you’ll discover the partners that deliver real ROI.
Why Facebook Ads Still Dominate Local Lead Generation in 2025
Facebook isn’t dead—in fact, it’s more powerful than ever for hyper-local service providers.
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Over 200 million businesses use Facebook’s business tools globally.
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New ad formats like Advantage+ targeting and AI-powered video placements increase campaign efficiency.
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Facebook’s granular geo-targeting makes it perfect for local outreach.
For industries like solar, roofing, and real estate, where location, timing, and intent matter, Facebook remains the #1 social channel for lead generation.
What to Look for in a Facebook Ads Agency for Home Services
Not all marketing agencies are built the same. When choosing a Facebook Ads partner, you need more than flashy creatives—you need results.
Here’s a checklist for choosing the right provider:
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Industry-specific experience (solar, real estate, or roofing)
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Lead conversion tracking & CRM integration
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High-quality creative production (videos, carousels, copywriting)
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Clear reporting dashboards
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Flexible ad budgets
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Compliance with ad policies (especially in real estate and finance sectors)
Agencies that understand the nuances of your market will deliver faster, better outcomes.
Top Facebook Ads Services for Solar Companies in 2025
1. Solar Exclusive
This niche agency works exclusively with solar providers and has generated millions in solar sales using Facebook Ads. Their unique pre-qualification system weeds out unqualified leads before they hit your inbox.
Strengths: High-quality lead forms, retargeting funnels, personalized ad copy.
2. Modernize
Known for its multi-channel strategies, Modernize includes Facebook Ads as part of a comprehensive solar marketing ecosystem. They excel in CRM integration and reporting clarity.
3. Blue Corona
A full-service agency with a solid track record in home services. Their in-house creative team builds eye-catching video and carousel ads perfect for the solar space.
💡 Did you know? The average CPC for solar Facebook Ads in 2024-25 ranges between $1.50 and $3.25, with average CPLs at $35–$70 depending on region.
Top Facebook Ads Agencies for Real Estate Professionals
1. The Paperclip Agency
Specializes in Facebook Ads for real estate listings, home valuations, and buyer/seller funnels. They use dynamic ad creatives and retargeting to nurture interest.
2. Zurple
Combines Facebook advertising with automated follow-ups via email and text. Ideal for solo agents or small teams who want CRM + marketing in one.
3. Chime
An all-in-one solution that integrates Facebook Ads with IDX listings, lead scoring, and transaction management.
What works best in real estate Facebook Ads:
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“What’s your home worth?” lead magnets
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Open house ads with geo-targeting
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Video walk-throughs of listings
⚠ Important: Facebook real estate ads must comply with HUD’s Fair Housing Guidelines, which impact targeting and copy.
Best Facebook Ad Services for Roofing Companies in 2025
1. Roofing Marketing Pros
A performance-driven agency with deep roots in the roofing niche. Their campaigns focus on storm damage awareness, seasonal urgency, and lead nurturing sequences.
2. Scorpion
A powerhouse marketing firm with premium pricing. Their creative teams build custom video ads, landing pages, and full retargeting pipelines.
3. RoofEngine
This agency’s strength is in its proprietary lead funnels and its deep understanding of roofing-specific buyer behavior.
Roofing Facebook Ad Tips:
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Use high-impact visuals (before/after roof photos)
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Leverage urgency: “Storm just hit your area?”
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Optimize for mobile clicks and form completions
How to Measure Facebook Ads Success in 2025
No matter who you work with, success must be tracked.
Key Metrics:
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CPL (Cost Per Lead) — Target range: $25–$70
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CTR (Click-Through Rate) — Higher than 1.5% is great
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Conversion Rate — Aim for 10–25% on landing pages
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Lead-to-Sale Ratio — Typical conversion: 5–15%
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ROAS (Return on Ad Spend) — Anything 3x and above is winning
Tools You’ll Need:
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Meta Pixel and CAPI setup
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CRM + automation (GoHighLevel, HubSpot, Zoho)
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A/B testing tools (Google Optimize, Facebook Experiments)
Choose the Right Facebook Ads Service for Growth
Each industry—solar, real estate, and roofing—has its own playbook when it comes to winning on Facebook. The best agencies combine industry expertise, creative firepower, and lead nurturing tools to deliver consistent results in 2025.
Ready to turn Facebook Ads into your #1 lead source?
Reach out to one of these top-rated agencies and take your local business to the next level. Contact us